Marketing has been around for as long as there have been products to sell. From standing before a stall in the local markets chanting about how delicious your vegetables are, to handing out samples in the streets. Merchants and traders have forever been striving to find new and creative ways to get one up on their competitors and bring as much custom through their doors as possible.
How to make your expo display really stand out from the rest
The trick is most definitely to offer something entirely unique or at least paint your product as such. Take a look at most brands today, especially with clothing: people will pay ten times as much for a T-Shirt with a reputable name than they would another T-shirt of similar quality with an entirely unfamiliar design. It is all about building up the right reputation and attracting the target clientele that you desire. Understand the mind of the consumer and you will unlock the key to their investment.
So what is the best way to market your products correctly? Well, a great place to start would be taking part in exhibitions and striving to expand your target audience. The more you advertise your brand the greater the opportunity for building a stronger reputation and thus securing more business.
Follow these steps
- First of all, you are going to have to secure a prime location to set up your booth. Understandably, your competitors will be fighting with you to find the perfect spot so it always pays to plan well in advance. A show of faith when negotiating your contract; if you let them know that you plan to return regularly, you may be able to swindle your way into a prime location which will most certainly pay off in the long run.
- Once you have your prime location you must ensure that you have the right look. You want to be able to stand out from the crowd in order to attract an audience which means appearing unique in comparison to the other expo displays. Think carefully about the positioning of your booth, your messaging must be clearly visible from every direction in order to maximise your catchment and it must indeed be very clear and attractive to the eye.
- Make sure that your booth is approachable and interactive. Avoid blocking the entrance with desks or any other obstacles that may deter potential customers from interacting with your display. It’s also important to employ only appropriate and well-trained staff to make the most of your time at the expo. It would be a shame to have somebody sitting down and trying to avoid interaction when you could be securing some quality business.
- Finally, you need to employ some incredibly creative strategies in order to create a memorable experience for your potential buyers. Offer snacks and refreshments perhaps? Feature interactive tablets and presentations too! You can run contests and promotions and even give away prizes and free products! An expo is all about showing off what your business is all about so be sure to make it unforgettable.